Recruitment & Fundraising
Small Things
For Sanctuary for Families, New York’s leading service provider and advocate for survivors of gender violence, we created a campaign called Small Things, in which clients look back and pinpoint the specific moment when their healing began. Anonymity was essential and drove our creative approach. Here are three of the six videos we made:
The Red Dress
The Spinning
The Hug
CARE Health Leaders Program
The CARE Health Leaders program in New Haven is a nine-month training program that teaches local residents about health disparities and assists them in creating health equity solutions at the neighborhood level. Dishaun and Aryella are two of the program’s most accomplished alumni.
Dishaun
Aryella
Office of Undergraduate Admissions, New York University
Here are three of our favorite recruitment pieces for New York University’s Office of Undergraduate Admissions.
Meet the Admissions Office
Ricardo’s Surprise
Letter to My High School Self
And this is a 6-video series called You Belong Here. The target audience is students who have been accepted to NYU, received an Admit Pack in the mail, but have not yet committed to the school.
You Belong Here: Nikita
You Belong Here: Andy
You Belong Here: Banu
You Belong Here: Darrius
You Belong Here: Bre
You Belong Here: Justin
New York Academy of Sciences
Here are four of our favorite recruitment pieces for the New York Academy of Sciences.
James, from the Junior Academy
Noor, from 1000 Girls, 1000 Futures
Change the Face of STEM: Be a Mentor
The Proof of Concept Center
ANTICipation
A Brooklyn institution, The Annual Atlantic Antic is the oldest and largest street festival in the borough. The Atlantic Avenue LDC asked us to make a series of videos to promote the event and we coined a new word – ANTICipation, pronounced with a hard “C” – to capture the pre-event excitement.
In our 6-video campaign, we introduce our new word to local businesses that will be participating in the Antic. Three of the videos are here:
ANTICipation: El Zason
ANTICipation: Sahadi’s
ANTICipation: Hollow Nickel
To the New Activist
New York Communities for Change brings neighbors together to build community power. NYCC members use that power to improve their lives and neighborhoods. Our campaign, To the New Activist, instructs prospective members while inviting them to join the movement.
