Just Wrapped: "The Underwear Affair"

On Saturday, July 8th, Telling Story was in Vancouver with "The Underwear Affair," a new 10K run/5K walk fundraiser for cancers below the waist. The event was created and produced by our long-time client CauseForce, Inc. Our film crew followed the event through the streets of Vancouver and, over the next several months, we'll be creating a series of recruitment videos and direct-response television ads for the 2007 event.

Proceeds from "The Underwear Affair" benefit the BC Cancer Foundation, an independent charitable organization supporting research and care at the BC Cancer Agency.